It was yesterday, technically, but fortunately it is usually celebrated for a week or two after Easter each year.

The story goes that, the night after Easter, the Discount Weasel goes around to all the retail stores in the land with his magic price gun, marking all the sugary and chocolaty treats down for a quick sale (since the Easter Bunny was too snooty to pay full price and keep the economy going).

Isn’t that a nice story, boys and girls?