The new social network gathering the requisite amount of buzz this…year? Month? Week? It’s called Ello, as in something that cute little caterpillar from Labyrinth would say.
Why is the buzz strong with this one? This is a quote from their manifesto:
Your social network is owned by advertisers.
Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.
You are not a product.
Sounds good, but it’s still in beta, search is buggy, no IOS or Android mobile app yet, blah blah blah. This same idea, by the way, is what’s made WordPress such a strong web platform (and this website is hosted on it along with all of my other websites). As I’ve said many times over, when ANYONE creates a social network that can give people a better experience than Faceybook, so long, Mark Elliot Zuckerberg (no thanks to all those game requests).
By the way, I’m @thinkingskull over at Ello.