As an author with vampire series, it’s a question I hear often.
The short answer is because people still like them…and so do I.
To my mind, it is perfectly understandable why people continue to identify with vampires. It isn’t about becoming a reanimated corpse or the need for blood; it’s the promise of eternal life after death and finding empowerment in a curse — turning a negative into a positive. Yes, there’s sex and blood and rock n’ roll, but the part that makes it so relatable — even desirable — is the empowerment.
To quote Tyler Durden from Fight Club: “All the ways you wish you could be, that’s me. I look like you wanna look, I f**k like you wanna f**k, I am smart, capable, and most importantly, I am free in all the ways that you are not.” Like Tyler, the laws of men and death no longer apply to the vampire; the undead dictate their own rules and they follow their own code. Both cursed and blessed to watch the world die around them while they endure, vampires are elevated demigods who remember once being merely human.
The promise of being insulated from the ravages of time, to become a spectator rather than a mere participant in the human condition, is the vampire’s privilege.