“There is a great disturbance in the Jacksonville Alternative radio scene… like a hundred thousand listeners cried out at once before their radio station was silenced.”
All kidding aside, I was one of the first people I know of in Jacksonville, Florida who noticed when X102.9 went on the air and who they were targeting. Later I documented how far they’d gotten when ratings were posted, but the competition (since there’s no college radio around these parts to speak of.)
But as of this morning, the once mighty Planet Radio had become “magic” something-or-another, a ho-hum light station. The morning show X made fun of, Lex & Terry, won’t be allowed back on Jax airwaves until October 1st due to contractual obligations. The question is, with X102.9 not only the dominating alt radio in the area, will it continue to get better or start to coast the way Planet Radio did… into oblivion?